2 live days · Your work, in practice
Turn a brief into a clear creative direction.
Choose Intro to improve individual briefing, visual exploration and critique tasks. You direct each prompt and make the creative choices.
Give a strong creative idea a working process. Build a precise brief, assign recurring research and production preparation to proactive agents, then direct a Factory of proactive AI agent teams that carries an approved concept through to a coherent campaign handover.
Creative direction joins audience insight, a distinctive point of view and the realities of delivery. The exercises keep the brief, references, feedback and asset versions connected so that coordination supports the idea rather than flattening it.
What you learn
Learn to write a creative brief, explore distinct concept routes and evaluate them against the audience, brand and purpose.
The brief, concept choices and critique standards you develop here prepare you for Intensive, where you create proactive agents and learn to hand continuing creative preparation to a Dot. Hands-on Dots practice starts in Intensive.
The learning map
Work units by day
2 days of practical work for Creative directors, art directors, design leads and brand leaders. Every unit below has an output and a review point.
Your learning plan: these are the tasks you will practice. The time suggested for each task is a guide; your booking shows the confirmed class dates and start and end times.
Creative briefing · Audience
Write a brief that guides the work
- 1.1Define the audience and response
- 1.2Set the creative boundaries
- 1.3Write a reusable creative prompt
Concept routes · Creative judgment
Compare ideas on their merits
- 2.1Develop distinct concept routes
- 2.2Critique against the brief
- 2.3Present the selected direction
The work behind the map
Daily detail
Follow the work from its starting material to a result you can inspect. Each checkpoint gives you a reason to approve, revise or stop.
Intro
Days 1–2 · Tasks
Frame a useful first pass.
Direct one important task at a time. Give the prompt enough context, inspect the result and improve it before reuse.
Day 01Write a brief that guides the work
Use a sample campaign challenge to define audience, intended response and creative constraints. Establish the judgment behind the brief before generating options.
- 1.1
Define the audience and response
Turn the sample business request into a specific audience, communication task and desired response. Separate supplied audience evidence from assumptions that need research.
Suggested time for this task: 1 hour in Full Course; 30 minutes in Crash Course. Part of your class day, not extra time.- Practice result
- An audience and communication brief with open questions.
- 1.2
Set the creative boundaries
Specify brand voice, visual references, required elements, exclusions and delivery formats. Explain the purpose of each reference rather than asking for an indistinct imitation.
Suggested time for this task: 1 hour 20 minutes in Full Course; 40 minutes in Crash Course. Part of your class day, not extra time.- Practice result
- A creative-direction brief and annotated reference set.
- 1.3
Write a reusable creative prompt
Combine the audience, idea and constraints in a prompt for one concept exploration. Review the result against the brief and revise instructions that invite generic work.
Suggested time for this task: 1 hour 40 minutes in Full Course; 50 minutes in Crash Course. Part of your class day, not extra time.- Practice result
- A reviewed creative prompt and a first concept study.
By the end of the day
A concise brief and prompt that give creative exploration a useful direction.
Review checkpoint
Check that the brief names a real communication task and that references are permitted, relevant and interpreted deliberately.
Day 02Compare ideas on their merits
Explore a few distinct routes from the same brief. Judge the idea, audience fit and execution together instead of selecting the most polished image automatically.
- 2.1
Develop distinct concept routes
Create two or three deliberately different directions using the approved brief. Describe the central idea and how each route should feel before preparing representative visual or motion tests.
Suggested time for this task: 1 hour in Full Course; 30 minutes in Crash Course. Part of your class day, not extra time.- Practice result
- A small concept set with a clear idea behind each route.
- 2.2
Critique against the brief
Compare the routes for audience fit, brand character, clarity and practical execution. Identify what a promising route still needs rather than declaring the first result finished.
Suggested time for this task: 1 hour 20 minutes in Full Course; 40 minutes in Crash Course. Part of your class day, not extra time.- Practice result
- A concept comparison and specific revision notes.
- 2.3
Present the selected direction
Prepare a concise rationale with references, constraints and next steps. Refine your briefing, exploration and critique prompts, then test how they respond to a changed requirement.
Suggested time for this task: 1 hour 40 minutes in Full Course; 50 minutes in Crash Course. Part of your class day, not extra time.- Practice result
- Practice explaining a selected concept and refining the prompts that shaped it.
By the end of the day
Practice briefing, exploring and evaluating a concept direction you can explain and develop.
Review checkpoint
Review consistency with the brief, not visual novelty alone. Mark unresolved rights, production and approval questions.
Your time commitment
How long is each class day?
You attend 2 live classes, one on each scheduled day. Choose Full Course or Crash Course for all 2 days. The times below include breaks.
Full Course
6 hours per day
More time to practice, ask questions and review your work.
Suggested plan for one day
- Lessons and hands-on practice
- 4 hours
- Review and questions
- 30 minutes
- Lunch break
- 1 hour
- Two short breaks
- 15 minutes each
2 class days × 6 hours = 12 hours totalIncludes all scheduled breaks.
Crash Course
2 hours 30 minutes per day
The same topics in shorter classes, with prepared examples and less practice time.
Suggested plan for one day
- Lessons and hands-on practice
- 2 hours
- Review and questions
- 20 minutes
- One short break
- 10 minutes
2 class days × 2 hours 30 minutes = 5 hours totalIncludes all scheduled breaks.
Lunch, breaks and review time are already included in each day. The task times in Daily detail fit inside the practice time above. Your trainer may adjust the plan; the start and end times shown with your selected dates are the ones to follow.
Choose your starting point
One progression. Three choices.
Intro teaches individually directed prompts. Intensive puts recurring work into proactive agents. MasterCourse connects the whole pathway and adds the Factory Capstone.
Intro
Learn to write a creative brief, explore distinct concept routes and evaluate them against the audience, brand and purpose.
Choose Intro to improve individual briefing, visual exploration and critique tasks. You direct each prompt and make the creative choices.
Intensive
Learn to build and supervise proactive agents for brief changes, research, concept preparation, feedback and asset checks, with version records and clear creative approval points.
Choose Intensive to assign recurring creative operations to proactive agents within defined limits. The five days cover curriculum days 3–7.
Create and test proactive AI agents for creative preparation. Name a role such as Campaign Studio, then hand suitable work to OpenAI Dots to keep creative preparation and revisions aligned with the accepted direction. Choose one run or a continuing responsibility, with approved connections, agreed reports and a clear way to pause or retire the work.
MasterCourse
Learn to connect creative prompts and proactive production agents into a Factory of proactive AI agent teams for strategy, concept development and delivery review, with final creative-director approval.
Choose MasterCourse for all ten days and the exclusive Capstone. Build and test a bounded campaign process using sample assets and simulated revisions.
Build a Factory of proactive AI agent teams for creative preparation. Use a Dot to coordinate continuing work across their handoffs and return coherent options, versioned revisions and unresolved creative choices. Test changing inputs, blocked work and a later restart. The director chooses the concept; authorized people approve client commitments and release.
Intensive is a five-day purchase, not a seven-day bundle. The three-day Capstone is available only inside the ten-day MasterCourse.
Live guidance · Continued reference
Come prepared. Keep what you learn.
Bring a computer, a reliable connection and a work example you are authorized to use. Sample or sanitized material lets you practice without introducing confidential source files.
Practice with guidance
Work through the assignments live, compare results and use trainer feedback to refine your prompts, proactive agent instructions and review standards.
Revisit your classes
Students have access to recordings of their classes in the members portal.
Specialist tools · Separate subscriptions
Tools serve the assignment.
Two specialist tools chosen for practical fit and an established learning ecosystem. Claude, OpenAI, Gemini and Open Source options support the prompt and proactive agent work. Specialist examples connect it to your field.
Midjourney
Generate concept images and compare visual directions against a brief.
Plan and access
Basic $10/month; Standard $30/month on monthly billing.Private Stealth Mode is limited to Pro/Mega. Do not imply Basic includes private work or unlimited fast generation.
Higgsfield
Image and video generation for motion concepts, shot tests and creative alternatives.
Plan and access
Starter $19/month, billed annually, on the inspected pricing view.Starter includes selected models. Credits, model access and concurrency vary. Vendor excludes MCP/CLI, Canvas and Supercomputer from the website-only unlimited/free-generation benefits.
Do I need my own software access?
Yes. Arrange full access to the required features before class, including suitable paid plans, usage credits and organization permissions. Software costs are separate from tuition. Free access may not cover every exercise.
How these tools support your course
Intro · Tasks
Use Midjourney for representative visual studies and Higgsfield for guided image or motion tests. Compare the outputs against the same audience, idea and creative brief.
Vendor information checked September 29, 2026. Plans and limits can change. Proactive Agents use supported connections or approved exported inputs; specialist subscriptions do not imply universal proactive agent integration. Human approval remains part of publishing, releasing work and professional decisions.
Before you choose
FAQ
Clear scope makes it easier to choose a course and arrive ready to work.
Which level should I choose?
Choose Intro to improve individual briefing, visual exploration and critique tasks. You direct each prompt and make the creative choices. Choose Intensive to assign recurring creative operations to proactive agents within defined limits. The five days cover curriculum days 3–7. Choose MasterCourse for all ten days and the exclusive Capstone. Build and test a bounded campaign process using sample assets and simulated revisions.
What does Factory mean?
A Factory coordinates supervised teams of proactive AI agents around a shared outcome. Each AI agent team has a defined responsibility, a deliverable and an acceptance check for the next handoff. You control permissions, review exceptions and approve release. The MasterCourse-only Capstone tests continuing cycles as well as individual runs.
Are recordings available?
Yes. Students can access recordings of their classes in the members portal.
How long is each class, and how many days do I attend?
This Intro has 2 class days. Full Course lasts 6 hours each day, including lunch and two short breaks. Crash Course lasts 2 hours 30 minutes each day, including one short break. Choose one format for the whole course. Both cover the same topics; Full Course gives you more practice time. Check your selected dates for the exact start and end times in your time zone.
Which time zone will I see?
The class chooser detects your time zone automatically. Use Change time zone to select another location; the dates and hours update together.
Can Intro or Intensive tuition count toward MasterCourse?
The amount actually paid for Intro and/or Intensive can be credited once toward one MasterCourse enrollment within twelve months of each purchase. Intro and Intensive do not credit each other. No credit toward other programs, software or cash. Credit requests are reviewed against purchase records and eligibility; they are not an automatic checkout discount.
Full refund, transfer and credit policyWhat happens if I miss a day?
A missed day has a guaranteed place on the same curriculum day in a later cohort, free of charge, within twelve months of the original cohort's last scheduled day. After this window, new enrollment uses the then-published fee; day credits have no cash value and cannot buy a different curriculum day. An attended day may be repeated without charge within the same twelve-month window, subject to space. One free transfer of the whole seat or its unused days to a later cohort, in either published format, without a reason or a price increase, within twelve months of the original cohort’s last scheduled day. A day already consumed on one format is consumed on both; unused curriculum days are portable across dates and formats.
Full refund, transfer and credit policyWhat should I know before enrolling?
Full refund for a cancelled live program before its first scheduled session begins, including individual and group purchases and an approved MasterMind season. No refund after the purchased program starts, including dissatisfaction or absence, except for a session the provider fails to deliver. Statutory rights are unaffected. Partial attendance consumes the day under the published attendance rules. Read the full terms before choosing your class.
Full refund, transfer and credit policy